Why Email Marketing Works

Email is one of the most cost effective tools available for marketers today.  Opt-in email systems allow the user to request information that is relevant or valuable to them.  Yet despite its targeting power many marketers rely on generic blast emails that do not havfe much value to the user.  And worse still is the use of spam and other malicious email practices which present a continual problem.

 

WSI can help you develop an email marketing program for your New Orleans area business.  Whether you need email template design, campaign scheduling or even newletter writing we can help.  Contact us today to find out more.

Email as a conversion tool

If used correctly email can not only boost customer engagement by providing them with the information they want and need - it can also be a strong customer loyalty builer:

"One of the real strengths of email is its ability to finish the customer acquisition job started by media advertising.” Once the customer has been attracted to the web site, email can move a prospect through the consideration and preference phases all the way to purchase – a task traditional marketing channels do not do as quickly or efficiently." Jim Nail, Senior Analyst  Forrester Research, Inc.

 

Email Design and Marketing Services from WSI

• Email Communications Strategy
• Email Template Design and Content Creation
• Microsite/Registration Page Design
• Email Testing and Optimization

 

Database and Technical Services

• Data Acquisition and Database Management
• Website Design and Hosting
• Integration  with Website, CRM, and Call Center Applications
• Campaign Analysis and Reporting

 

Strategic Consulting Services

• Using Email to Optimize Brand Marketing Effectiveness
• Using Email Marketing to Improve Retail Sales Performance 
• Using Email to Improve Sales Force Productivity
• Using Email to Survey Customers and Use this Insight to Sell Smarter

Please visit our Knowledge center to read the Top 15 Best Practices for Email-Marketing or Contact Us today to find out how email marketing can benefit your business.