Paid Search Marketing

Paid Search Marketing - or Pay Per Click (PPC) refers to placing specifically targeted ads on search engines and websites.  These ads can be placed in a number of places including major search engines, banners, social media and affiliate programs. 

In contrast to SEO which focuses on long-term organic results - PPC is all about generating instant traffic and activity.  PPC advertising can have immediate results and also offers a budget control feature totally unmatched by any other form of advertising.

Since the introduction of PPC, it has quickly become one of the foremost methods of advertisement in the online world. The reason for this is that you are given the ability to market directly to a prospective customer while they are in the middle of searching for a product or service. This is done through search engines such as Google, MSN and Yahoo!

 

WSI works with clients throughout Louisiana and Mississippi to help take advantage of paid search marketing opportunities. We can help you sell your products locally, regionally or even nationally.  

 

Our Strategy for Success with PPC:

   1. Create a unique, industry specific keyword list and analyze its performance rate.
   2. Break that keyword list down into categories of closely related search terms.
   3. Write three custom tailored advertisements for each category or "Ad Group".
   4. Drive targeted traffic to a specific landing page
   5. Create your PPC Campaign and begin bidding for position on your keywords.
   6. Analyze the campaign daily and make changes to maximize your success rates.

 

 

Contact us today to learn more about building targeted website traffic for your  business.  Call us today at 1-866-345-8279 or email us at info@mywsiconsultant.com.  Or you can learn more about Customer Conversion in the final step of our ABCs of Internet Marketing Success.