Search Engine Optimization

 

Search Engine Optimization (SEO) can sometimes be difficult concept to grasp because everyone seems to have their own definition and expectations.  At WSI we beleive that SEO is pretty simple - build a useful and relevant site and responsibly use these principles :

• Have useful, relevant and fresh content
• Include keywords and phrases that users are searching for
• Build links from other sources
• Use accurate page titles and descriptions.

 

In other words SEO is the process by which you will optimize your website for the search engines in order to be found when users search for your business. Sometimes you won’t even know what all of these key terms will be, but these are areas in which we can assist you.

 

WSI offers search engine optimization services for businesses throughout the metro New Orleans area.  Contact us today for find out how we can help your business show up for important search phrases.

 

WSI's local New Orleans SEO professional are certified through John Alexander's Search Engine Academy in Advanced Search Engine Marketing.

 

 

Our strategy for search engine optimization includes: 

(1) Content Optimization
When it comes to SEO - the current rule is "CONTENT IS KING"   Search engines strive to give the best results and that means having fresh and captivating content that users will want to read.  SEO means that your content should be optimized for specific keywords and closely related terms.

(2) Link Building Process
The Link Building Process entails the steady growth of new, quality links pointing to your website, using strong anchor text, or “hyperlink text”.  The value of these links is dependant upon the relevancy of the website they come from. As an example, if your site revolves around broadcasting equipment, a link coming from a website which focuses on basketball will not be as valued as a link from a website which focuses on broadcast electronics.

 

(3) Article Creation & Syndication
The creation of articles or press releases to drive qualified traffic to your website as well as provide you with highly relevant links is a process which requires much planning and forethought.  Publishing articles through your own website will also prompt the search engines to return to your website more frequently and build the credibility of your site while also bringing qualified traffic.

 

(4) Utilization of Meta-Data
Meta-Data refers to the titles, descriptions and tags avaible on a web page used to summarize for a search engine what that page is about.   Part of the reason for including meta-tags and title tags in your website is to help the search engines index you more accurately so that they may deliver more relevant search results.

Google will often times create its own description for the pages indexed in their database by using content from your pages. This is why having relevant page content is a key factor when optimizing a website for Google.

(5) Keyword Research and Selection
It is of vital importance that you select the correct keywords to optimize your website for. These are normally a collection of general terms and long-tail terms. A long-tail term is normally a highly specific phrase which is industry specific. These terms, while not yielding as much traffic as the general terms, often times provide much higher conversion rate for your website. These long-tail terms are created to target prospects who already know exactly what they are looking for and are ready to take action.

 

WSI can help you find the best search engine optimization strategy for your New Orleans area business.  Contact us today to see how SEO can help your business.