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Internet Business Solutions
For Results That Matter

"Being listed isn't enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your website"

 

Our Solutions: Analytics

 

Why analytics work and improve decisions

Without any data to review how can you arrive at a good strategy decision?  Many businesses rely on someone's "gut feeling" but the power of the internet offers a better solution - web analytics.

Using web analytics will allow you to:

  • monitor site activity
  • measure visitor trending
  • determine where your traffic is coming from
  • evaluate which keywords / phrases are attracting visitors
  • evaluate the effectiveness of individual pages within the site
  • set conversion goals for your business

Most companies develop and evolve their decisioning strategies based on expert judgment and testing over time.  The reporting offered by web analytics will allow you to examine a vast number of strategic possibilities very quickly, thus enabling you to design and execute the best strategy sooner.

Another way analytics help is by simplifying an enormous task. Today effective strategies must take into account complex interrelationships between segments, variables, objectives, constraints and uncertainties. The human brain (generally capable of handling a few pieces of information at a time) could use some help.

And if you are worried about learning what these charts and graphs mean - don't worry that's why we're here.  We will explain what these numbers mean in terms you can understand and show you how the results have an impact on your bottom line.

To get started with an analysis of your current site traffic contact us today.

 

 
     
  Fast Facts  
By 2007 there will be
1.1 billion Internet
users worldwide.
- Source: IDC, 2004
 
Worldwide broadband subscribers exceeded 150 million in 2004.
- Source: Point Topic, 2004
 
Over 40% of all
Americans have made a
purchase online.
- Source: NDP Group, 2004
 
Over 75% of online consumers do not care whether an online store
is run by a large or
small company.
- Source: TNS, 2004
 
$1.6 trillion was made via e-commerce in 2003; $7.1 trillion is expected in 2007.
- Source: IDC, 2004
 
     
 
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