Landing Pages

What exactly is a "landing page?" 

FACT:  79% OF INTERNET TRAFFIC GOES TO INTERNAL PAGES (or Landing Page) ON A WEBSITE - LEAVING ONLY 21% OF VISITORS FINDING YOUR HOMEPAGE FIRST

source:  Marketing Sherpa

A landing page is an internal page on a site that a user lands on when clicking through from an ad, email link, blog post or organic search result.  A landing page can also exist on a special domain name used for marketing promotions.  These pages are focused on a particular product, service or item rather than a typical homepage with lots of choices for the user.

The idea behind creating a landing page is to increase the chances of having a user take the desired action (buy something, sign up for a newsletter, etc).  Landing pages accomplish this by allwoing the user to folllow a targeted path to find what they are looking for.  So while most websites treat their internal pages as an afterthought WSI can show you how to take advantage of the resource most internet users find first:

See Examples of Our Landing Page Designs

What can landing pages do for your website?

The answer is simple -  landing pages simplify the clutter in front of users and clarify the task you would like them to complete.  By offering simple features and targeted information users can clearly see what to do next - thus increasing the chances they will do so.

The goal of a landing page is to increase the amount of users taking action on your site.  The internet world refers to this as increasing "coversions."  Simply increasing your website conversion rate from 1% to 2% doubles your return on investment.  What if you increased your conversion rate to 10%? 

Effective Landing Page Design

Our experience shows that every successful landing page must answer the following key questions:

• What is the offer?
• Who is the target audience?
• Why are they interested, and why should they take further action?
• How do they get started?

Let WSI Help You Succeed Online

At WSI we take extra care when consulting with our clients to guide them through the process of marketing their products and services effectively.  We carefully collect data about visitor behaviour on your website.  Based on our analysis of this data we rwill ecommend and implement Internet marketing techniques to improve the visitor experience and convert more targeted traffic.

Our strategy - Test, measure, improve.

If you are ready to see how WSI can help your Louisiana business success online please contact us today.  Our office is located in Mandeville, LA but we provide internet consulting for clients throughout the Gulf Coast including greater New Orleans, Baton Rouge and the Gulfport / Biloxi area.