Pay Per Click (PPC) search marketing refers to placing specifically targeted ads on search engines and websites. These ads can be placed in a number of places including major search engines, banners, social media and affiliate programs. In contrast to SEO which focuses on long-term organic results - PPC is all about generating instant traffic and activity. PPC advertising can have immediate results and also offers a budget control feature totally unmatched by any other form of advertising. Since the introduction of PPC, it has quickly become one of the foremost methods of advertisement in the online world. The reason for this is that you are given the ability to market directly to a prospective customer while they are in the middle of searching for a product or service. This is done through search engines such as Google, MSN and Yahoo! Currently PPC works best with the creation of landing pages. A landing page is an interior page of a website designed to funnel the user towards a specific action or "conversion." Find out more about how landing pages work. Our PPC Essentials: - Create a unique, industry specific keyword list and analyze its performance rate.
- Break that keyword list down into categories of closely related search terms.
- Write three custom tailored advertisements for each category or "Ad Group".
- Drive targeted traffic to a specific landing page
- Create your PPC Campaign and begin bidding for position on your keywords.
- Analyze the campaign daily and make changes to maximize your success rates.
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